The Times of Sri Lanka

'Dark Knight Rises' trailer to screen

Warner Bros., home to DC Comics, has announced that it's attaching the third and final trailer for its long-awaited movie “The Dark Knight Rises” to Marvel’s “The Avengers,” which hits theaters on May 4, according to NolanFans.com.

 

This isn't the first time the two comics mainstays joined forces. DC and Marvel teamed up four years ago, when Warner Bros. promoted the final trailer for 2008's "The Dark Knight" during a screening of Marvel's "Iron Man," which came out a few months before.

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So far the decision is looking like a total win for everyone involved: "The Avengers" is reportedly tracking to make at least $150 million during its opening weekend, and Warner Bros. doesn't want to miss out on that audience.

"We see this placement as a good strategic decision," one exec told Deadline. "We always want our trailers to be seen with films that people want to see - and a lot of people will be going to see 'The Avengers!'"