- Last Updated on 30 April 2012
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This isn't the first time the two comics mainstays joined forces. DC and Marvel teamed up four years ago, when Warner Bros. promoted the final trailer for 2008's "The Dark Knight" during a screening of Marvel's "Iron Man," which came out a few months before.
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So far the decision is looking like a total win for everyone involved: "The Avengers" is reportedly tracking to make at least $150 million during its opening weekend, and Warner Bros. doesn't want to miss out on that audience.
"We see this placement as a good strategic decision," one exec told Deadline. "We always want our trailers to be seen with films that people want to see - and a lot of people will be going to see 'The Avengers!'"